Introduction:
Affinitiv MPI revolutionizes automotive service management by transforming multi-point inspections into smart, transparent workflows. This innovative tool empowers dealerships to customize inspection processes, boost upsell opportunities, and streamline communication via real-time updates. With email/SMS approvals and adaptable workflows, Affinitiv MPI prioritizes efficiency and customer trust in vehicle maintenance.
Features of Affinitiv MPI:
1. Custom Inspection Workflows: Build or modify inspection steps, rename items, and set service descriptions to align with departmental needs.
2. Real-Time RO Updates: Automatically sync repair order statuses across advisors, technicians, and parts teams for seamless coordination.
3. Flexible Communication: Instantly send service approvals via email or SMS, reducing customer wait times.
4. Service Description Control: Edit service wording to improve clarity and customer engagement.
5. Adaptive Templates: Use pre-built workflows or create new ones without restrictions.
Advantages of Affinitiv MPI:
1. Upsell Optimization: Pinpoint repair opportunities to boost revenue through targeted recommendations.
2. Speed: Accelerate inspection turnarounds and approval processes to enhance shop productivity.
3. Transparency: Share clear, real-time updates with customers to build trust and reduce disputes.
4. Scalability: Tailor workflows to fit small or large service departments effortlessly.
5. User-Friendly Interface: Intuitive design minimizes training time for technicians and advisors.
Disadvantages of Affinitiv MPI:
1. Dealer-Focused: Primarily designed for dealerships, limiting appeal to independent repair shops.
2. Learning Curve: Advanced customization may require initial technical support for new users.
3. Dependency on Integration: Effectiveness hinges on seamless integration with existing dealership systems.
Development Team:
Affinitiv MPI is developed by Affinitiv, a leader in automotive SaaS solutions since 2001. The team specializes in dealership technology, leveraging decades of industry expertise to create tools that enhance customer retention and operational efficiency. Their portfolio includes CRM, marketing, and data analytics platforms tailored for automotive retail.
Competitive Products:
1. Dealer-FX: Offers robust shop management tools but lacks Affinitiv’s customizable workflows and real-time communication features.
2. Xtime Collaborate: Strong scheduling capabilities but less flexible in inspection customization and upsell tracking.
3. Opus IVS: Focuses on diagnostics but lacks integrated customer communication tools for approvals.
Market Performance:
Affinitiv MPI is widely adopted by North American dealerships, though public download metrics and app store ratings are unavailable due to its B2B distribution model. User reviews highlight its impact on reducing service delays and improving customer satisfaction scores, with occasional feedback requesting expanded third-party integrations.
